Archive for February, 2010

Share Yourself, Share Your Message … Expand Your Opportunity for Success

Posted on February 28, 2010. Filed under: Marketing Ideas, Smart Business Strategies | Tags: , , , , , , , , , , |


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It may be apparent to you that there has been a definitive “shift” away from traditional marketing (postcard mailing, advertising, and cold calling).  Social media has forever changed the way we do business and the way we promote our business.  If your company and your services are not defined on the Internet and marketed regularly through the most popular social media channels (Facebook, Twitter, LinkedIn, to name a few), it is likely your business will not be as successful as those who are.

I believe that it truly comes down to your ability to make a “connection” with your target audience. When you can present who YOU are and how YOUR natural abilities have led you to your chosen specialty, your message and your approach will resonate with your audience. When people feel a real connection with you, they are more likely to work with you.  Very simply, if you are able to consistently “Share Yourself ” and “Share Your Message”, you will definitely generate more interest.

SHARE YOURSELF

You don’t need millions of Twitter followers.  You want to have the attention of the people you KNOW will benefit from the services you provide.  If each time you post a message or send an email newsletter, you craft it from the heart, you may find that in the process, YOU may actually learn something new about yourself.  And the more you know of yourself and the more confident you are, your ability to connect with people will come quite naturally.  Having the feeling of confidence will give you an edge in striking the right chord, and it will certainly help you in translating a potential clients’ general interest into intrigue.  At that point, they may feel inspired to take the steps to start working with you.

In exchange for their subscription to your website or blog mailing list, offer a free e-book or a free report on a topic relevant to your audience. You can then send via email a marketing newsletter along with a discount coupon for their first service with you. Include valuable tips and personal insights you are willing to share and once again potential clients’ will feel as if they know you through your correspondence with them.

SHARE YOUR MESSAGE

I have a client who is a Personal Coach and something that works well for her in her business is to post a daily inspirational message on her Facebook business page AND her blog which are emailed to her subscriber list. She uses a digital recorder to record her message from her home office. I transcribe and post it to her Facebook, blog, and Twitter every weekday. Since her followers forward her insightful messages to friends, family, and colleagues, her posts quickly become “viral”. Because she shares so much valuable insight and inspiration on a regular basis, clients are drawn to her. Potential clients can already get a sense through her messages of how she can inspire and motivate them, and how she can help make a difference in their lives. It’s almost like a “test drive” of her services and it works really well for her. She has new subscribers daily and her ability to “close the sale” is astounding.

I believe if you convey confidence in expressing yourself, no matter what business you are in, you will develop a connection, grow a following, and in turn, you will expand your opportunity for success.  If your message solves a problem for your target audience, they will follow you.  They may read several of your messages, and be thinking about working with you.  Eventually, you will reach them with just the right message, at the right time.  Be patient and enjoy the process of sharing yourself.

If you like some of the ideas I have presented, but don’t feel you have the time or the know-how to implement them, or you need help in crafting your messages, please contact me. I can also handle a wide variety of administrative tasks to help free up your time.  Please click here for more information: A Virtual Assistant 4 You.

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4 Ways I have found Success with LinkedIn

Posted on February 18, 2010. Filed under: How To ..., Marketing Ideas, Smart Business Strategies | Tags: |


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I have just started to “tap” into the all resources that LinkedIn has to offer. At first, I thought it was simply one more avenue for wasting time and as a business owner, I want to spend my time focused on progress. The following are just 4 ways I have found progress AND success with LinkedIn:

* I use Twitter and Facebook now and then, but I often wonder about the audience I am reaching. With LinkedIn, I am more confident that my message is getting “in front” of the right group(s).

* In reading discussion topics and other people’s posts, I have discovered the ultimate business handbook. Add to that being able to contribute my point of view to a discussion thread, and I have found a great way to connect with other business owners and potential clients.

* I have been “discovered” by wonderful people who became clients through LinkedIn. Although I have “Testimonials” on my website, several clients have mentioned that the “Recommendations” section of my LinkedIn profile was their deciding factor in choosing to work with me. What a valuable marketing tool it is to have former supervisors, subcontractors, and current clientele so generously offer their feedback.

* LinkedIn has inspired my creativity. I created my blog so I can comment on such topics as business productivity and office organization. I plan to continue using LinkedIn to research ideas that are relevant to these topics.

Please click here for more information about how I can assist you in your business: A Virtual Assistant 4 You.

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Does Your Company Have an Operations Manual?

Posted on February 17, 2010. Filed under: Smart Business Strategies, Virtual Assistant | Tags: , , , , , , |


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What happens when your office manager is out sick, on vacation, or decided to resign? In their absence, would anyone else know how to handle their responsibilities?

I recommend that companies consider implementing an “Operations Manual” to document step-by-step processes and procedures for all projects. Each project should contain sub-headings for all tasks associated with it and all relevant log-ins and passwords should be included within the first few pages. Typically, an Operations Manual is stored in a 3-ring binder with tabbed sections.

In a large company, each department should have their own manual, or at least their own section within a company manual. I would also recommend that managers be certain that their staff provides updates to the manual each time a new process is implemented. Once a procedure is documented in this way, staff will no longer spend valuable time and resources “re-inventing the wheel”.

I have created Operations Manuals for every company I have worked for. Before owning my business, as an employee, I always believed it was vital that in a rare case of my absence, the office should still be efficient and productive. As long as all my processes were well-documented, another staff member would be able to manage any necessary task that could not wait for my return.

Whether you work in a large company or are a small business owner, it is vital that steps already taken are documented in a concise format. I am pleased to offer this service of creating, formatting and implementing your company’s Operations Manual.

Please click here for more information: A Virtual Assistant 4 You.

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7 Tips to Achieve Greater Balance in Your Life

Posted on February 16, 2010. Filed under: How To ... | Tags: , , , , , , , , |


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For my first blog post, I am re-publishing from a previous newsletter my favorite tips to achieve greater BALANCE in your life.  I hope you find these beneficial.

Break free from feeling overwhelmed.  Be willing to delegate responsibility by pairing people with tasks that they can manage and then let go.  Increase productivity while paring back by having A VIRTUAL ASSISTANT 4 YOU manage your administrative workload while you stay at the helm.

Align yourself with your long-term and short-term goals.  Define major accomplishments you plan to strive for and create a deadline for each.  Implement an outline highlighting each major item and beneath each one, identify the exact steps you will need to take to achieve each goal.  Be sure to chart your progress.  

Limit your intake of business magazines and journals.  Keep only current issues if the publication offers article archives on their website.  You can bookmark your favorites.

Allow 30 minutes per day for personal internet time.  You can use this time to read and send emails, shop online, research your vacation plans, etc.

Never stop learning.  You may want to consider enrolling in a class on a topic you want to know more about or to update your skills. Perhaps a local art or theater class will help you to tap into or reconnect with your creativity, or you can simply visit your local library or download an e-book.

Coordinate two 30-minute sessions per week strictly dedicated to filing or tossing any paperwork that has started to gather into a pile.  Browse through your local office supply store or website and buy some items to get your desk organized and clear the clutter.  You are likely to be more productive and will certainly enjoy working at a desk where everything is neat and orderly.

Eliminate paper when possible.  Use your email filing system to sort by client and store all correspondence.  Use your Smartphone or PDA for updating your calendar.  Synchronize with your office computer,  and set alarmed reminders so you arrive for scheduled appointments on time.  You can also create your shopping lists, to-do lists or simply “jot” down notes that come to mind while on the go.

Please click here for more information: A Virtual Assistant 4 You.

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