Archive for June, 2010

Expense vs. Investment

Posted on June 29, 2010. Filed under: Smart Business Strategies, Virtual Assistant | Tags: , , , , , |


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DEFINITIONS FROM WEBSTER’S DICTIONARY:

Expense – financial burden or outlay

Investment – the outlay of money usually for income or profit

Many business owners, particularly small business, do not truly differentiate in their thinking between expense and investment but tend to view the overall picture of how much they are spending and where costs can be saved or reduced. Let’s look at Expense as the financial outlay essential to conduct your business, such as Telephone, Office Supplies, Power, Internet etc., and Investment as the financial outlay that is strictly focused on acquiring income/profit, such as Advertising, Public Relations, Networking, Social Media etc.

Do you have anyone working for you? If not, you are spending your own time on administrative tasks. These tasks are essential to conduct your business. You could hire someone, but you probably and justifiably feel that is too costly an Expense. Having an employee not only involves a salary as well as other benefits, but there is inevitably downtime you are paying for, and also of course there is the added expense of the space and equipment an employee would require. (more…)

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Social Media Strategy Checklist

Posted on June 25, 2010. Filed under: How To ..., Smart Business Strategies, Virtual Assistant | Tags: , , , , , , |


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Achieve Better Results for Your Business

Posted on June 23, 2010. Filed under: How To ..., Smart Business Strategies, Virtual Assistant |


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Achieving better results in your business lies in asking yourself better questions. With great confidence you will be able to figure out the solution to any obstacle. Keep in mind it’s as important to tap into the skills and experience you already have as it is to be willing to learn new skills along the way. Ideas for your business can come from anywhere. Start by asking yourself these questions and you will soon begin elevating your success. (more…)

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