Archive for August, 2010

What Does Integrity Really Mean and Do We Truly Operate With It?

Posted on August 24, 2010. Filed under: How To ..., Marketing Ideas, Smart Business Strategies | Tags: , , , |


So many businesses advertise “integrity” these days that we no longer pay much attention to it. It is an overused word. When we read it, we don’t know if we can trust it; it is unlikely that we will go ahead and purchase a product or service because of a company’s claimed “integrity”. YET, most of us do exactly the same: promote our integrity as a key reason to do business with us.  There is a solution at the end of this article, but first let’s examine TRUE integrity.

Who we are in life is who we are in business. There really is no getting away from that. We must closely examine ourselves and know that if we do not have core values then we will not run our businesses with true integrity, and we will be found out. Integrity must be present throughout the deepest layers of our company, and not just at its surface, so it becomes the heart and soul of our company culture. Clients will sense this and it is very attractive! (more…)

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