Marketing Ideas

What Does Integrity Really Mean and Do We Truly Operate With It?

Posted on August 24, 2010. Filed under: How To ..., Marketing Ideas, Smart Business Strategies | Tags: , , , |


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So many businesses advertise “integrity” these days that we no longer pay much attention to it. It is an overused word. When we read it, we don’t know if we can trust it; it is unlikely that we will go ahead and purchase a product or service because of a company’s claimed “integrity”. YET, most of us do exactly the same: promote our integrity as a key reason to do business with us.  There is a solution at the end of this article, but first let’s examine TRUE integrity.

Who we are in life is who we are in business. There really is no getting away from that. We must closely examine ourselves and know that if we do not have core values then we will not run our businesses with true integrity, and we will be found out. Integrity must be present throughout the deepest layers of our company, and not just at its surface, so it becomes the heart and soul of our company culture. Clients will sense this and it is very attractive! (more…)

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Don’t Let The “Dragons” Drag You Down

Posted on March 29, 2010. Filed under: Marketing Ideas, Smart Business Strategies | Tags: , , , , , , , , , , |


[tweetmeme]I took my 5-year old son, Spencer, this past weekend to see the film “How to Train Your Dragon”.  I found in the film some valuable lessons, which I am certain will benefit my fellow entrepreneurs in promoting not only the service your company provides, but the “Unique Brand” that is you. (more…)

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7 Ideas to Demonstrate Customer Appreciation

Posted on March 22, 2010. Filed under: How To ..., Marketing Ideas, Smart Business Strategies, Virtual Assistant | Tags: , , , , , |


 

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I receive a lot of positive feedback from my clients – almost daily.  I say this not to pat myself on the back, but to recognize that a simple “You’re terrific!” can truly make my day.  Honestly, 2 simple words at the top of an email in response to an idea I sent to them or to follow up on something that they may have all but forgotten is confirmation that they feel properly served.
I hope that my clients realize that their appreciation of me not only brings a smile to my face, but mirrors their reward by continuing to bring results right back to them.   Gratitude  from my clients only encourages my increased commitment and motivation.
I am thinking about ways to learn more about my clients, their business and their plans for growth, but it also brings to mind ways that I can demonstrate my appreciation of their loyalty to me and to my business.  I hope you will be motivated to show your gratitude to your customers with some of these ideas: (more…)
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Promote Your Business in 6 Words or Less

Posted on March 15, 2010. Filed under: How To ..., Marketing Ideas, Smart Business Strategies, Virtual Assistant | Tags: , , , , , |


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It can often be challenging to craft just the right “elevator speech”. The term elevator speech defines that your marketing or sales “pitch” should take no longer than the time it takes to explain what you do while riding with someone in an elevator. The objective is to be clear and concise and address these 3 key points: (more…)

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How to add a ReTweet Button to Your Blog Post

Posted on March 11, 2010. Filed under: How To ..., Marketing Ideas, Smart Business Strategies |


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I had to do some research to find this out, but I was amazed how simple it was. In your blog post, and at the top before your text, type this exactly, but with no spaces (I have to add spaces to show it to you, or the text won’t show up here in my post). [ tweetmeme ].  Believe it or not, this “secret code” won’t be seen by your readers). Then add a paragraph break and start adding your blog text.   *Make sure you use the square brackets, not the “squiggly” ones, and not parentheses.

When you publish your post, click on the title of your post to see it as a “stand alone” and you should see the Retweet option as it show up for people, with the cute icon and all.   Enjoy!

Please let me know how it works for you (and if you liked this tip!).  Thanks.

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And the Winner Is … Collaboration

Posted on March 9, 2010. Filed under: Marketing Ideas, Smart Business Strategies, Virtual Assistant | Tags: , , , , , , , , , , , , , , , |


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As I do faithfully each year, this past Sunday night I popped my bowl of popcorn and cozied up on the sofa to watch the Academy Awards.  I was most excited to see Kathryn Bigelow win the Oscar for Best Director on the movie “The Hurt Locker”. In her acceptance speech, she acknowledged the “collaborators” on her team who were vital to the success of the film. Each professional collaborator incorporated their expertise and added greater dimension to the project.  They shared a common goal as each person on the team was invested in producing a successful outcome.

Having collaboration within your business can be just as vital to your success.  If you are a small business owner and are not in a position to hire a full-time assistant, then collaborating with a “Virtual” Assistant (as needed)  who specializes in project management can help you achieve your business vision and objectives much faster.  By collaborating with a Virtual Assistant you will:

  • have someone to manage the day-to-day details of your business and help keep you on track;
  • have someone to assist you in crafting your message and creating strategies to promote it;
  • have someone to “bounce” ideas off and provide valuable insight;
  • be seen in the best light by your clients and your peers; and
  • have the extra hours you need in your day to grow your business.

Think of your business as a movie set and you as the Director who calls all the shots. Collaboration with an experienced Production Assistant is an essential element  for managing and overseeing the project from start to finish.  A Virtual Assistant is akin to a Production Assistant, using their knowledge, tools and resources to achieve your vision, so that your business will thrive and continue to flourish.

For more information on how collaborating with a Virtual Assistant can help you can achieve your business objectives much faster and make more money, please visit A Virtual Assistant 4 You or call 877-798-7701.

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Share Yourself, Share Your Message … Expand Your Opportunity for Success

Posted on February 28, 2010. Filed under: Marketing Ideas, Smart Business Strategies | Tags: , , , , , , , , , , |


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It may be apparent to you that there has been a definitive “shift” away from traditional marketing (postcard mailing, advertising, and cold calling).  Social media has forever changed the way we do business and the way we promote our business.  If your company and your services are not defined on the Internet and marketed regularly through the most popular social media channels (Facebook, Twitter, LinkedIn, to name a few), it is likely your business will not be as successful as those who are.

I believe that it truly comes down to your ability to make a “connection” with your target audience. When you can present who YOU are and how YOUR natural abilities have led you to your chosen specialty, your message and your approach will resonate with your audience. When people feel a real connection with you, they are more likely to work with you.  Very simply, if you are able to consistently “Share Yourself ” and “Share Your Message”, you will definitely generate more interest.

SHARE YOURSELF

You don’t need millions of Twitter followers.  You want to have the attention of the people you KNOW will benefit from the services you provide.  If each time you post a message or send an email newsletter, you craft it from the heart, you may find that in the process, YOU may actually learn something new about yourself.  And the more you know of yourself and the more confident you are, your ability to connect with people will come quite naturally.  Having the feeling of confidence will give you an edge in striking the right chord, and it will certainly help you in translating a potential clients’ general interest into intrigue.  At that point, they may feel inspired to take the steps to start working with you.

In exchange for their subscription to your website or blog mailing list, offer a free e-book or a free report on a topic relevant to your audience. You can then send via email a marketing newsletter along with a discount coupon for their first service with you. Include valuable tips and personal insights you are willing to share and once again potential clients’ will feel as if they know you through your correspondence with them.

SHARE YOUR MESSAGE

I have a client who is a Personal Coach and something that works well for her in her business is to post a daily inspirational message on her Facebook business page AND her blog which are emailed to her subscriber list. She uses a digital recorder to record her message from her home office. I transcribe and post it to her Facebook, blog, and Twitter every weekday. Since her followers forward her insightful messages to friends, family, and colleagues, her posts quickly become “viral”. Because she shares so much valuable insight and inspiration on a regular basis, clients are drawn to her. Potential clients can already get a sense through her messages of how she can inspire and motivate them, and how she can help make a difference in their lives. It’s almost like a “test drive” of her services and it works really well for her. She has new subscribers daily and her ability to “close the sale” is astounding.

I believe if you convey confidence in expressing yourself, no matter what business you are in, you will develop a connection, grow a following, and in turn, you will expand your opportunity for success.  If your message solves a problem for your target audience, they will follow you.  They may read several of your messages, and be thinking about working with you.  Eventually, you will reach them with just the right message, at the right time.  Be patient and enjoy the process of sharing yourself.

If you like some of the ideas I have presented, but don’t feel you have the time or the know-how to implement them, or you need help in crafting your messages, please contact me. I can also handle a wide variety of administrative tasks to help free up your time.  Please click here for more information: A Virtual Assistant 4 You.

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4 Ways I have found Success with LinkedIn

Posted on February 18, 2010. Filed under: How To ..., Marketing Ideas, Smart Business Strategies | Tags: |


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I have just started to “tap” into the all resources that LinkedIn has to offer. At first, I thought it was simply one more avenue for wasting time and as a business owner, I want to spend my time focused on progress. The following are just 4 ways I have found progress AND success with LinkedIn:

* I use Twitter and Facebook now and then, but I often wonder about the audience I am reaching. With LinkedIn, I am more confident that my message is getting “in front” of the right group(s).

* In reading discussion topics and other people’s posts, I have discovered the ultimate business handbook. Add to that being able to contribute my point of view to a discussion thread, and I have found a great way to connect with other business owners and potential clients.

* I have been “discovered” by wonderful people who became clients through LinkedIn. Although I have “Testimonials” on my website, several clients have mentioned that the “Recommendations” section of my LinkedIn profile was their deciding factor in choosing to work with me. What a valuable marketing tool it is to have former supervisors, subcontractors, and current clientele so generously offer their feedback.

* LinkedIn has inspired my creativity. I created my blog so I can comment on such topics as business productivity and office organization. I plan to continue using LinkedIn to research ideas that are relevant to these topics.

Please click here for more information about how I can assist you in your business: A Virtual Assistant 4 You.

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