Don’t Be A Slave to Your Admin Tasks – Grow Your Business!

Posted on October 4, 2010. Filed under: Smart Business Strategies, Virtual Assistant | Tags: , , , , , , , , , , , |

[tweetmeme]Inwardly and logically you know it, in your business everything can be delegated except that which makes you unique. There are many tasks that do not require your focus to get done. Ask yourself how much value you are getting versus if you had an assistant. How depressing is it to be looking at a long to-do-list every day and realizing there won’t be enough hours to get through everything. If you spend all your time “in” your business and not “on” your business, your frustration level impedes your ability to challenge yourself as a thinker and innovator who can move your business forward.

You may not have the space or number of hours to justify an on-site employee. The answer is an Online Office Assistant whose hours are billed strictly on the actual time spent working for you. All your repetitive daily/weekly/monthly items can be taken care of, and other tasks/projects can be handed over on an “as needed” basis. The initial “letting go” understandably could trouble you, but your motivation to be free of so much administrative work and the vision of having real time to devote to your customers, and to new strategies and initiatives, has to be your inspiration. Thousands of entrepreneurs have taken that leap of faith, and a burden has been lifted. (more…)

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Social Media Strategy Checklist

Posted on June 25, 2010. Filed under: How To ..., Smart Business Strategies, Virtual Assistant | Tags: , , , , , , |

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As Seen On … Gables Home Page

Posted on May 21, 2010. Filed under: As Seen On ... | Tags: , , , |


By Irina Patterson / Blogger – May 20, 2010

Today our guest is Jaimie Skultety, a gutsy 41–year-old mom of a 5-year old boy who didn’t sit around long when she lost her job, she just went out and created one for herself. So, let’s get started.

Hi Jaimie, tell us what you do?

I am a Virtual Assistant. Not only do I provide administrative support to my clients, who are mostly small business owners, I help them with their communications and marketing needs as well. I get a lot of requests for social media marketing, including Facebook, LinkedIn and Twitter. I create PowerPoint presentations and YouTube videos. In effect, I become my clients’ virtual marketing and administrative departments.

Where did you get your idea for this business?

I have worked in an administrative capacity for over the last 25 years, including working directly with senior executives, and my skill set can be applied to virtually any type of industry.

Any particular reason that led up to this venture?

I had been laid off about a year ago from my most recent position due to the company filing bankruptcy. I realized I would be competing against new college graduates coming into the job market and that they would be willing to work for less pay. Taking everything into account, I decided to become my own boss.

What about your competition?

Virtual Assistance is a relatively new field, yet it is growing very rapidly. I have found that the Virtual Assistant community is a very welcoming one.  We each offer different services, specialties and rate structures, so we actually view one another as potential sub-contractors and not as competitors. If I have a client who needs a service I don’t provide, such as bookkeeping, I subcontract work to an experienced Virtual Assistant with whom I have developed a relationship with that specializes in that area.

Tell us about your clients?

My ideal client is typically a small business entrepreneur or solopreneur who works from their home office.  They know they need an assistant, but they don’t have additional office space, extra equipment and software. My friend became my first client and she referred two of her associates to me as well, so I had business immediately and ever since.  Most business comes to me through word-of-mouth referrals.

Tell us about your business finances?

I bootstrapped the initial costs of marketing and networking and it is now paying dividends beyond my initial startup costs.

What is your growth strategy?

My vision for growth is to have a team of Virtual Assistants on staff to provide the service and that I would be in charge of marketing and promoting the business to new clients and maintaining relationships with current clientele.

Any thoughts about exit strategy?

I do not have, nor do I plan to have an exit strategy.  I have invested my time wisely in marketing my business in a positive way for which I am very proud.  So for me, the sky is the limit.

And where people can learn more about you?

On my site: I have a presentation  titled “10 Benefits of Working with A Virtual Assistant 4 You”.  I can be reached at 877-798-7701, via email at, on Twitter @AVA4YOU, LinkedIn and Facebook.

Thank you, Jaimie. I hope you inspire many people who still can’t find a job to create one of their own.

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Share Yourself, Share Your Message … Expand Your Opportunity for Success

Posted on February 28, 2010. Filed under: Marketing Ideas, Smart Business Strategies | Tags: , , , , , , , , , , |


It may be apparent to you that there has been a definitive “shift” away from traditional marketing (postcard mailing, advertising, and cold calling).  Social media has forever changed the way we do business and the way we promote our business.  If your company and your services are not defined on the Internet and marketed regularly through the most popular social media channels (Facebook, Twitter, LinkedIn, to name a few), it is likely your business will not be as successful as those who are.

I believe that it truly comes down to your ability to make a “connection” with your target audience. When you can present who YOU are and how YOUR natural abilities have led you to your chosen specialty, your message and your approach will resonate with your audience. When people feel a real connection with you, they are more likely to work with you.  Very simply, if you are able to consistently “Share Yourself ” and “Share Your Message”, you will definitely generate more interest.


You don’t need millions of Twitter followers.  You want to have the attention of the people you KNOW will benefit from the services you provide.  If each time you post a message or send an email newsletter, you craft it from the heart, you may find that in the process, YOU may actually learn something new about yourself.  And the more you know of yourself and the more confident you are, your ability to connect with people will come quite naturally.  Having the feeling of confidence will give you an edge in striking the right chord, and it will certainly help you in translating a potential clients’ general interest into intrigue.  At that point, they may feel inspired to take the steps to start working with you.

In exchange for their subscription to your website or blog mailing list, offer a free e-book or a free report on a topic relevant to your audience. You can then send via email a marketing newsletter along with a discount coupon for their first service with you. Include valuable tips and personal insights you are willing to share and once again potential clients’ will feel as if they know you through your correspondence with them.


I have a client who is a Personal Coach and something that works well for her in her business is to post a daily inspirational message on her Facebook business page AND her blog which are emailed to her subscriber list. She uses a digital recorder to record her message from her home office. I transcribe and post it to her Facebook, blog, and Twitter every weekday. Since her followers forward her insightful messages to friends, family, and colleagues, her posts quickly become “viral”. Because she shares so much valuable insight and inspiration on a regular basis, clients are drawn to her. Potential clients can already get a sense through her messages of how she can inspire and motivate them, and how she can help make a difference in their lives. It’s almost like a “test drive” of her services and it works really well for her. She has new subscribers daily and her ability to “close the sale” is astounding.

I believe if you convey confidence in expressing yourself, no matter what business you are in, you will develop a connection, grow a following, and in turn, you will expand your opportunity for success.  If your message solves a problem for your target audience, they will follow you.  They may read several of your messages, and be thinking about working with you.  Eventually, you will reach them with just the right message, at the right time.  Be patient and enjoy the process of sharing yourself.

If you like some of the ideas I have presented, but don’t feel you have the time or the know-how to implement them, or you need help in crafting your messages, please contact me. I can also handle a wide variety of administrative tasks to help free up your time.  Please click here for more information: A Virtual Assistant 4 You.

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